On January 16, 2018, Youtube released a pronouncement that there will be a new qualification of becoming part of Youtube Partner Program (YPP). The YouTube Partner Program (YPP) lets creators monetize their content on YouTube. Creators can earn money from advertisements served on their videos and from YouTube Red subscribers watching their content. On Youtube Creator Blog, it has been mentioned that for you to qualify the YPP, a channel must have at least 1000 subscribers and 4,000 hours of watch time in the past 12 months.
In the Philippines, the most active group of content creators is Youtube Vloggers Ph wherein most of the members are small youtubers; and got affected negatively to this major change. Some took it as a challenge but some became de-motivated as they really worked hard to achieve the first qualification – 10k lifetime views, yet YT changed the threshold it right away.
Truly, becoming an online creator now is not easy anymore in comparison to the previous years passed by. I am fortunate that I signed up Youtube Partner Program earlier and I was able to monetize my videos without those thresholds. However, this qualification is applicable also to all existing partner – that when I didn’t reach the qualification, my partnership might forfeited. Aside from qualifications, the fast growth of number of small youtubers became a challenge to each individual as Youtube community turned into a jungle of creative people, spammers, bad actors and etcetera.
Watch this video as I am going to tackle this issue in my “10th POWER Series– Episode 4”.
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